What is Entertainment Marketing?
Entertainment Marketing brings brands to consumers by creating a strategic alliance between themselves and entertainment entities appealing to a specific targeted audience.  This alliance enables brands to reach their target demographic in a more direct and productive manner.  Entertainment Marketing impacts consumers on a grass roots level by bringing their brand message to venues that provide direct interaction between the brand and their target market.  It creates lasting, personal, and emotional impressions among target consumers.

Below are a sampling of Entertainment Marketing initiatives I have been involved with:

Blink 182 & Green Day - Pop Disasters Tour 2002
Sponsorship for Microsoft's XBOX                                         GMR Marketing - Spring/Summer 2002

Managed music tour sponsorship for national brand building initative for Microsoft's premeire video game platform, XBOX.  Responsible for creating an on-site atmosphere that created high-volume traffic, most favorable visibility, and not only general brand awareness but also a first-hand, hands-on experience with the XBOX product.  Employed "brand models" in each market to serve as liaisons between the brand and the on-site consumer base.

Montreux Jazz Festival on Tour 2000
Sponsorship for Oldsmobile Aurora                                              TBA Entertainment - Summer 2000

Managed music tour sponsorship for the national brand launch of Oldsmobile's new sports sedan, the Aurora.  Lead mobile marketing team of seven members to venues covering 25 markets nation-wide, with extrodinarily complex branding displays that included 3 fully functional Auroras complete with custom built displays, lighting rigs, sound, and interactive computer kiosks.  Also acted as client/Artist liasion for VIP hospitality functions, meet and greets, and private client/Artist meetings.

Metallica Summer Sanitarium Tour 2000
Sponsorship for Mars Music.com                                                  TBA Entertainment - Summer 2000

Responsible for the sale of $1.5 million sponsorship to first-time client for Metallica's 15-city stadium and superspeedway tour featuring Kid Rock, Korn, and PowerMan 5000.  Negotiated terms of sponsorship between client and Artist.  Responsible for creating and delivering an overwhelming on-site presence for client that included dominating branding on-stage and in tour video jumbotrons.  Also responsible for creation, transportation, and implementation of  a "mini-store" created outside each venue in every market that included live music, client products, and hands-on demonstrations and displays.  These stores also acted as a site for VIP and winner meet and greets.

Reba McEntire in The Singer's Diary
Sponsorship for Red Lobster                                                                TBA Entertainment - Fall 1999

Responsible for the management of Red Lobster's sponsorship with Reba McEntire's touring theatrical biography.  Managed deliverables including the client's presence in press, promotion, on-site, in-store, and elsewhere.  Responsible for road team management and supervision of all client/Artist interaction.

Reba Tour 1999 presented by Red Lobster
Sponsorship for Red Lobster                                                         TBA Entertainment - Summer 1999

Responsible for the management and imlpementation of deliverables for Red Lobster in regards to Reba's national concert tour.  Oversaw road team that created high volume promotions and high impact presence at each venue where Reba appeared.

LeAnn Rimes & Bryan White Something To Talk About Tour 1998
Sponsorship for Red Lobster                                                         TBA Entertainment - Summer 1998

Managed and executed on-site deliverables for LeAnn Rimes and Bryan White national concert tour.  Responsible for creating high impact brand exposure, distribution of on-site handouts by local marketing teams, coordinating VIP/ Client hospitalities and Meet & Greets.

Country Comfort Tour 1997
Sponsorship for Fruit Of The Loom                                               TBA Entertainment - Summer 1997

Responsible for the everyday execution of specific sponsorship deliverables that included creating a highly visible brand presence with signage and various displays at each concert venue.  Also responsible for Artists meet and greets with corporate VIPs and brand winners.  Tour featured Jo Dee Messina, Charlie Daniels, Travis Tritt, and Hank Williams Jr.